Since the Golden Globes two weeks ago, Hollywood’s most lasting image has not been an opening monologue, movie, actor, or viral meme, but a pin. Rivaled only by Oprah Winfrey’s acceptance speech for the Cecil B. DeMille Award for lifetime achievement, the “Time’s Up” pin, worn by a number of celebrities in support of a recently-launched movement of the same name, has successfully shifted the post-Globes discussion away from the awards themselves and towards sexual misconduct, its survivors, perpetrators, and enablers — some of who, allegedly, were in attendance at the Globes.

“Time’s Up”, which is the name of a movement as well as a legal defense fund for sexual assault victims, describes itself on its website as “A unified call for change from women in entertainment for women everywhere. From movie sets to farm fields to boardrooms alike, we envision nationwide leadership that reflects the world in which we live.”

The movement was launched on Jan. 1, 2018 with an open letter signed by 300 female entertainers in solidarity with all women who have experienced sexual harassment in the workplace. It bears, among others, the signatures of Meryl Streep, Oprah Winfrey, and many other prominent Hollywood actresses. The well-known signatories of the “Time’s Up” letter have vowed to use their “access to the media and to important decision makers” to bring about “real accountability and consequences.”

As a first step, those 300 people who signed the letter pledged to establish a legal fund — which now tallies upwards of $13 million — to help survivors of sexual assault pursue justice. The letter concludes with this promise: “We remain committed to holding our own workplace accountable, pushing for swift and effective change to make the entertainment industry a safe and equitable place for everyone, and telling women’s stories through our eyes and voices with the goal of shifting our society’s perception and treatment of women.”

The movement got its first chance to challenge the entertainment industry’s historically nonchalant attitude towards sexual misconduct at the Globes, and it took full advantage of the opportunity, producing visible results.

“Time’s Up” asked everyone invited to The Golden Globes to wear black to call attention to workplace assault, while also providing small pins with the movement’s logo on it to spark further conversation. The call was largely heeded and the spirit of equality and justice was omnipresent during the show. Natalie Portman, an original signer of the Time’s Up letter, made a bold statement by calling out the Hollywood Foreign Press for their all-male nominees for the Best Director category — the glaring omission being Greta Gerwig for her work on Lady Bird. While announcing the nominees, Portman looked directly into the camera and quipped, “Here are the all-male nominees,” to a chorus of nervous laughter from the audience. Portman’s comment summarized the serious nature of both the Globes, and the Time’s Up movement, and could be indicative of a changing of the guard in the entertainment industry.

If the presence of “Time’s Up” was unmistakably felt at the Globes, the question remains about how the movement will navigate the rest of the awards season, most notably the Oscars, and Hollywood at large.

The movement has already received its first post-Globes test in the form of the recent allegations of sexual misconduct leveled against Aziz Ansari. While people on both sides of the allegations have been quick to point out discrepancies between sexual assault and dissatisfaction with a sexual encounter, a nuanced discussion about American dating norms, consent, and sexual harassment has nevertheless emerged. This layered scrutiny, attention to detail, and pursuit of justice — for all parties in the Ansari case — can serve as a main weapon for “Time’s Up” if the group truly wants to shift the American perception and treatment of women. The fact that the growing popularity and publicity of the movement could conceivably be attributed to a nuanced response to the Ansari case bodes well for its role in potential future allegations.

To be clear, “Time’s Up” is not formally representing the anonymous levier of allegations against Ansari, but much of the discussion around the case has been framed in the context of the movement — Ansari wore a “Time’s Up” pin to the Globes. Without serious support, public attention, and funding, “Time’s Up” could prove no more than a noble spark of light against the dark backdrop of years of ignored and covered up workplace harassment; fortunately for anyone interested in creating a safe American workplace, “Time’s Up” seems to be poised to remain a force advocating equality and justice for the foreseeable future.

For anyone interested in donating to the “Time’s Up” legal fund or familiarizing themselves with the movement, visit timesupnow.com.